ICSD and Olympic Channel Sign Landmark Memorandum of Understanding

Lausanne, Switzerland – 1 March 2017

The International Committee of Sports for the Deaf and the Olympic Channel today announced that they have signed a MoU with the Olympic Channel to collaborate on content for the global digital platform.

The Deaflympics Games are one of the biggest sports events in the world. Over 5000 athletes are expected to participate in the Deaflympics Summer Games that takes place in Samsun, Turkey in July 2017.

“The Olympic Channel provides a platform for the promotion of all sports and athletes within the Olympic Movement,” said Mark Parkman, General Manager of the Olympic Channel. “We are excited to work together in our collective efforts to help expand the reach of these sports through the creation and distribution of content to audiences worldwide.”

ICSD President Valery Rukhledev said: “The MOU with the Olympic Channel will mark a major shift in how the Olympic Movement connects with the Deaf Athletes from all over the world. It was one of the key issues of the recommendation 7 of Olympic Agenda 2020, aiming to strengthen relationships with organizations managing sport for people with different abilities. We have embraced the Olympic Channel and look forward to working with them on all opportunities”.

ICSD and the Olympic Channel will collaborate on sporting event coverage, highlights, news feeds and additional audio-visual or other content in a format or technology, including the one accessible to the Deaf as well as content distribution.

The Olympic Channel, which recently announced the availability of multiple languages on the global digital platform, is currently scheduled to present nearly 500 competitions across nearly 200 events in 2017 in conjunction with its partners.

The Olympic Channel is a multi-platform destination where fans can experience the power of sport and the excitement of the Olympic Games all year round, and is available worldwide via mobile apps for Android and iOS devices and at www.olympicchannel.com.

For more information, please see the Olympic Channel press release online - click here